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The Science of Riding

We turn ordinary people into extraordinary riders

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The Science of Riding

We turn ordinary people into extraordinary riders

Learn more
Sign up now

motoDNA

The Science of Riding

motoDNA is a game changing, world first technology that’s been over 10 years in the making. Our mission is to improve the safe enjoyment of motorcycle riding globally. We will achieve this through realising our purpose of turning ordinary people into extraordinary riders.

We have been, and continue to, relentlessly analyse thousands of riders’ behaviour, from novices to those who are highly experienced. This has given us countless unique and powerful insights into how motorcyclists throttle, brake and steer. We know where they look, when they look, and how they use their body on a bike in the real world. It’s just like we are collecting motorcycle rider DNA itself.

We took all this intelligence and put it to good use. Through purpose-built algorithms, motoDNA has analysed the best riders’ DNA and fed it into a data-driven platform. This bespoke platform – the Digital Academy – measures, grades and advises riders, with their own motoDNA Virtual Coach guiding them every step of the way.

The fact is there’s a science to riding well, and we’ve been metaphorically ‘extracting rider DNA’ on a massive scale to unlock the mysteries within.

All our outcomes are guided by addressing three crucial rider safety pillars – improving skill, building road-craft and honing attitude. Our end game is to fine-tune safer, better riders who are more capable of enjoying every precious minute spent on a bike.

motoDNA is a true world first technology, with uncapped potential to change riding forever. We are now emerging from a long and rigorous development phase, and are proud to invite the riding community to take back control of motorcycling.

Data Driven

Developed from thousands of riders at the motoDNA Riders  Academy, our algorithms measure, grade and train motorcycle riders.

Objective

No more guessing, data sensor fusion combined with our algorithms deeply understand rider behaviour.

Towards Zero

Our urgent and ambitious aim is to empower the motorcycle community to take back control towards zero.

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