The problem
Average rider age is 50+ in most western countries
Cause
Poor safety & cost
Less young riders coming through
Root cause
20 hrs of training to get license vs 10k hrs for mastery
Solution
AI Motorcycle Coach
- Modern riding system for every rider
- Daily micro learning
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Data driven – AI – machine vision – sensor fusion
- Community engagement
- Paid for by the motorcycle industry
- Data driven Insurance & bike bundles
Phase 1
Launched 2022 UK & Australia
Phase 2
Better Riding series
2024 pilot series
2025 18 videos
Phase 3
National safety league competition
2025 pilot
Phase 4
AI Motorcycle coach app
Under Dev
2025 pilot
Partners
- motoDNA – Motorcycle training tech
- Bennetts – Media & community
- Motorcycle industry partners
Better Riding – Series 2024
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AI Motorbike Coach
motoDNA – Our WHY
About the Author: Mark McVeigh
Former MotoGP Engineer & International Racer Mark McVeigh is the Founder and CEO of motoDNA, improving motorcycle rider's performance and safety around the world.
Data Driven
Developed from thousands of riders at the motoDNA Motorcycle Training, our algorithms measure, grade and train motorcycle riders.
Objective
No more guessing, data sensor fusion combined with our algorithms deeply understand rider behaviour.
Towards Zero
Our urgent and ambitious aim is to empower the motorcycle community to take back control towards zero.
