Our WHY

Our WHY

Why does motoDNA exist?

It all started during the 90’s in Ireland, when motoDNA founder Mark McVeigh lost his best mate Davy in a road accident.

The loss of his mate shaped Marks destiny, creating a Motorcycle School in 2010 down under in Australia and now a Digital Riders Academy in 2020 to scale high quality training for riders over the world, all data driven.

I always wanted to ride motorcycles even from a young age.

The excitement and adrenaline was unlike anything else, it became part of my DNA.

But when I lost my best mate Davey in a road accident, and after a few crashes myself, I realized I would be next.

So, I went racing, it got me off the road and away from all its hazards and essentially saved my life.

But over the years I just couldn’t forget about Davey, his loss shaped my destiny, and I began to ask myself how can I stop this avoidable loss of life for the next generation of riders.

Motorcycle School

I set up a motorcycle school in Australia and started analysing the habits, skills, and psychology of riders, but what kept me up at night was how to scale the training so every rider could access it.

My background both as a rider and a motoGP engineer sparked a light bulb moment but, without a software background it was a real challenge.

Digital Academy

So, when I teamed up with the brainy folks at six pivot and Microsoft, I was able to create a data rich platform that used bike mounted cameras to capture and analyse the behaviour of thousands of riders.

With motoDNA a rider now has their own virtual coach, they can understand how they improve their skills, craft, and mind more effectively to become a better, safer rider.

Our goal of reaching towards zero accidents to honour Davey’s memory feels more achievable than ever, that’s my mission.