Partnering with motoDNA
The power of an authentic sense of purpose
Partnering with motoDNA
The power of an authentic sense of purpose
Now is a great time to partner with motoDNA as we launch our world 1st digital academy.
PR is well underway alongside niche product launches like our motoCHAMPION – Step one to MotoGP competition and crowd funding initiatives all grown from our Motorcycle Training sister company.
motoDNA’s reach and influence is grounded in credibility and purpose, with a central mission to empower our motorcycling community, 50k+ and growing, to take back control ‘Towards Zero’.
The opportunity for like minded businesses and brands to align with us offers powerful and important mutual benefit’s:
- As a partner, the opportunity is to connect with a growing, loyal and valuable community of motorcyclists and motorcycle fans. Through aligning with motoDNA’s authenticity and sense of purpose you will become a positive part of this community, helping protect and improve their life on two wheels.
- Support the next MotoGP stars of the future through our decade long junior development program and exciting new data driven initiatives like motoCHAMPION.
- For us at motoDNA, the opportunity is to grow our impact in rider safety and enjoyment by improving skills, road-craft and attitude at every level, with the aim of moving ‘Towards Zero” here in Australia and right around the world.
Partnership tiers and benefits
Bronze | Silver | Gold | Platinum | |
Logo association Website and/or product specific |  Product page | Homepage | Homepage | Homepage |
Social media shout outs 15,000+ across Facebook, Insta and Twitter | 1 per month | 1 per month | 2 per month | 3 per month |
motoDNA eDM 10,000+ database | _ | 1 per quarter | 2 per quarter | 2 per quarter |
motoFEED blog feature Multi-media article | _ | 1 per quarter | 2 per quarter | 3 per quarter |
Cobranded video content Connect your brand to our community | _ | _ | 2 per year | 4 per year |
Founder influence program Professional network 6,000+ | _ | _ | 1 per year | 2 per year |
PR Plan Launch and/or ongoing comms | _ | _ | Launch | Ongoing |
Event activations Training days, Coaching sessions and ride days | _ | _ | 1 per year | 2 per year |
More about the tiers
Platinum
Platinum is the top level position in the motoDNA family. Investment at this level will bring full alignment and integration with the motoDNA brand and community at multiple levels, often with a direct input into the development of new product and programs. This level is highly engaged and involved so we will definitely be looking long term here, allowing us to develop a deep relationship between our brands and the motoDNA community.
Gold
A Gold level of partnership allows you to associate with specific elements within the motoDNA platform and community. An investment here allows access to key aspects of what motoDNA does, from rider training initiatives, to content creation, to data and AI applications, to motorsport. It can also be more customised to suit your specific needs. If you want to either build from scratch, or reinforce deeply, a strong connection with the motorcycling community then this is the spot for you.
Silver
A Silver level partnership allows you to build an association with the motoDNA platform and community, but without the full range of deeper engagement opportunities. We seek a minimum of a year commitment at this level, with relationships built around investment or product support. It would be our goal at motoDNA to prove the value in the association so you would consider a higher tier of support following the initial phase.
Bronze
While we understand not all businesses will want to make a stronger commitment, there is still great value in supporting the motoDNA mission. The Bronze level allows you to build an association with the motoDNA platform and community, but without the deeper engagement opportunities. This could be through direct investment or through relevant product supply, e.g. rider safety equipment or technology.
Data Driven
Developed from thousands of riders at the motoDNA Motorcycle Training, our algorithms measure, grade and train motorcycle riders.
Objective
No more guessing, data sensor fusion combined with our algorithms deeply understand rider behaviour.
Towards Zero
Our urgent and ambitious aim is to empower the motorcycle community to take back control towards zero.
