Partnering with motoDNA

The power of an authentic sense of purpose

Partnering with motoDNA

The power of an authentic sense of purpose

Now is a great time to partner with motoDNA as we launch our world 1st digital academy.

PR is well underway alongside niche product launches like our motoCHAMPIONStep one to MotoGP competition and crowd funding initiatives all grown from our Riders Academy sister company.

motoDNA’s reach and influence is grounded in credibility and purpose, with a central mission to empower our motorcycling community, 50k+ and growing, to take back control ‘Towards Zero’.

The opportunity for like minded businesses and brands to align with us offers powerful and important mutual benefit’s:

  • As a partner, the opportunity is to connect with a growing, loyal and valuable community of motorcyclists and motorcycle fans. Through aligning with motoDNA’s authenticity and sense of purpose you will become a positive part of this community, helping protect and improve their life on two wheels.
  • Support the next MotoGP stars of the future through our decade long junior development program and exciting new data driven initiatives like motoCHAMPION.
  • For us at motoDNA, the opportunity is to grow our impact in rider safety and enjoyment by improving skills, road-craft and attitude at every level, with the aim of moving ‘Towards Zero” here in Australia and right around the world.

Hear from our partner Yamaha

Want to know more?

Get in touch

Partnership tiers and benefits

Bronze

Silver

Gold

Platinum

Logo association

Website and/or product specific

Product page

Homepage

Homepage

Homepage

Social media shout outs

15,000+ across Facebook, Insta and Twitter

1 per month

1 per month

2 per month

3 per month

motoDNA eDM

10,000+ database

_

1 per quarter

2 per quarter

2 per quarter

motoFEED blog feature

Multi-media article

_

1 per quarter

2 per quarter

3 per quarter

Cobranded video content

Connect your brand to our community

_

_

2 per year

4 per year

Founder influence program

Professional network 6,000+

_

_

1 per year

2 per year

PR Plan

Launch and/or ongoing comms

_

_

Launch

Ongoing

Event activations

Training days, Coaching sessions and ride days

_

_

1 per year

2 per year

More about the tiers

Platinum

Platinum is the top level position in the motoDNA family. Investment at this level will bring full alignment and integration with the motoDNA brand and community at multiple levels, often with a direct input into the development of new product and programs. This level is highly engaged and involved so we will definitely be looking long term here, allowing us to develop a deep relationship between our brands and the motoDNA community.

Gold

A Gold level of partnership allows you to associate with specific elements within the motoDNA platform and community. An investment here allows access to key aspects of what motoDNA does, from rider training initiatives, to content creation, to data and AI applications, to motorsport. It can also be more customised to suit your specific needs.  If you want to either build from scratch, or reinforce deeply, a strong connection with the motorcycling community then this is the spot for you.

Silver

A Silver level partnership allows you to build an association with the motoDNA platform and community, but without the full range of deeper engagement opportunities. We seek a minimum of a year commitment at this level, with relationships built around investment or product support.  It would be our goal at motoDNA to prove the value in the association so you would consider a higher tier of support following the initial phase.

Bronze

While we understand not all businesses will want to make a stronger commitment, there is still great value in supporting the motoDNA mission. The Bronze level allows you to build an association with the motoDNA platform and community, but without the deeper engagement opportunities. This could be through direct investment or through relevant product supply, e.g. rider safety equipment or technology.

Data Driven

Developed from thousands of riders at the motoDNA Riders  Academy, our algorithms measure, grade and train motorcycle riders.

Objective

No more guessing, data sensor fusion combined with our algorithms deeply understand rider behaviour.

Towards Zero

Our urgent and ambitious aim is to empower the motorcycle community to take back control towards zero.

Sign up now