Putting the power back into motorcycle riders hands
Tighter rules, stronger enforcement and more restrictions are not moving us ‘Towards Zero’, in fact the motorcyclist road toll continues to grow globally. With the growing popularity in motorcycling, we see a distinct need and opportunity to provide an alternative solution.
At motoDNA we see the solution within the motorcycle community itself, through providing access to high quality advice and training. We believe in developing motorcycle riders’ skills, craft and mindset, using a data driven gamified platform to decentralise rider training.
Don’t just take our word for it though – we’re not the only ones who see an alternative way. Great things have been achieved in Norway through the combination of improving road conditions and rider skills – a reduction in the proportion of motorcycle riders involved in traffic incident involving injury from 4.8% in 1980 to 0.34% in 2010 and then 0.25% by 2020, an incredible achievement.